Tiger Woods Adds First Sponsor Since Scandal

Tiger Woods has been hired as a pitchman for a Japanese heat rub used to relieve muscle and joint pain.

“Kowa Company Ltd. is pleased to announce the use of Tiger Woods as the image character of Antiphlogistic Analgetic Vantelin Kowa series,” the Nagoya-based company said in a press release.

The TV commercial with Woods will debut nationally in Japan from mid-July.

Woods has not played since May 12, when he withdrew after nine holes from The Players Championship with knee and Achilles injuries. He said on Tuesday he had no planned timetable for his return, and it would only be when he was 100 percent.

It isn’t the first time Woods has promoted products in Japan. He also appeared in TV commercials for canned iced coffee in the late 90s.

First the global recession slowed sports sponsorships and then the well-documented scandal after Woods’ November 2009 car accident kept potential partners at bay. Sponsors including Accenture, AT&T, Gillette and PepsiCo bailed out on Woods costing him an estimated $35 million in annual income.



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